The Heat Pump Superstore came to me in need of a new logo and brand identity for their heat pump services.
The logo uses a fan to represent the heat pump device. I've used a vibrant gradient to make this unique, the radial gradient gives the fan a glow, and this is incorporated into the brand identity.
The branding incorporates brand elements, including the brand 'orb'. This can be used across all media to keep the brand consistent and to add a flare of personality. The brand gradient is also included in the colour palette and can be used for backgrounds, icon fills and text fill.