Liberty Bagels is a delicious New York bagel company. The brief was to create a logo, brand identity and packaging.
I used a textured stamp effect on the logo to make it feel handmade. I used brown and deep yellow for colours, a subtle hint to the colour of bagels. I used created a sesame seed pattern to add to packaging to give it a bit more personality.
After creating the core branding and packaging, I popped together a loyalty card for frequent customers and a shop front design.