Raye&co. is a cool, new sunglasses shop that specialise in weird and wonderful frames. The brief was to design a logo, brand and packaging for their new playful product.
The logo uses a modern sans serif font, with a cheeky pair of eyes on the y that bring the logo to life. I chose bright, bold colours to give the brand a playful personality.
Brand elements include wavy lines and run rays! These brand elements are used across packaging, digital and print to keep the brand consistent and boost brand recognition.